The Sky is not Falling!

Get excited about business and the economy!

My kids love to watch Chicken Little – and it is hilarious, if you haven’t seen the new version of it, you have to rent it. Chicken little has this humongous head, running around shouting the sky is falling, the sky is falling. Our family watched this a few months ago and what made me laugh even more was the relationship of chicken little to all the news talking heads running around shouting the sky is falling the sky is falling in reference to the economy every time I turn on the TV. It is enough to make anyone go into a panic! Everyone thinking that the sky is falling, but I am here to say the sky is not falling and you can make things happen for your business by getting enthused and creative! Keep focused on three things to keep moving forward.

· Seizing the Opportunity
· Stay Organized
· And the most important key: Customer Service

Opportunity Knocks
It is important to act on the opportunities in front of you during any stage in your business. If that means taking your business in a different direction or even starting a new business, you have to follow the opportunities. Out of downturn economic times businesses and growth does arise -it is important to act on your ideas and take every opportunity to grow your business.

Getting organized
It is important to get a handle on organization because mis-management can destroy even the best opportunities. Something I would start with is to build a 5 year business plan. This will help you set goals but also this helps you not get stuck in the NOW and worrying about the day to day and project forward. I would encourage you to jot the goals down and then set a reminder in your calendar every 6 months to review the goals and see where you are. This accountability is amazing to see where you have been in just short time. It will also help you to evaluate if something is not moving forward if you should switch gears.

Service Service Service
The final key that I suggest to keep moving your business forward and definitely the most important key in my opinion is Customer Service. I know you have heard the saying “survival of the fittest” I call business in this economy “survival of the sweetest.” The sweetest customer service will rise to the top during hard economic times people are even looking harder at where they spend their dollar. You cannot cut corners to save costs, that won’t help you survive, give attention to customer service.

Also, don't forget to evaluate customer service - ask for feedback and make it available for your customers to reach you.

At Last

In times like these you can let things happen to you or you can make things happen for you.

You can make your business prosper in these times, it may not go as fast as you want or exactly down the path you want, but if you give the right attention to your business you will be stronger than ever! So don’t listen to chicken little and even turn off the talking heads on the TV a while because the sky is not falling – keep positive!